Every small or large business wants to keep catching new customers every single day. Being a business owner is one of the main concerns to consider wisely. What if I tell you, that you can catch new customers and generate more leads free? Google Business profile is a new method to do so.
Google Business Profile (GBP) posts allow you free profile creation and post news and offers. Moreover, you can engage your customers by sharing product images with details on Google page. It helps you to attract more customers whether you are a chain, multi-location business, or a uni-located store.
Now you must be excited to know all about Google My Business Post. Don’t worry, In this Post, i’ll guide you all about How you can create profile, what are the important considerations to keep in mind along with tips. So, Let’s get into it.
What Is A Google Profile Post?
A Google Business Profile Post is a valuable tool that allows a business to connect with its potential customers directly on Google Search and Maps via posts. This free marketing tool offered by Google helps business owners appear on Google searches to attract more potential customers. You can engage with customers by creating a Google business profile, showcasing announcements, and events, highlighting promotions, and new product photos.
Moreover, you can create posts for the Google Business profile which appear alongside your business details, making it easier for your user to connect with you. This free feature adds personality to your online presence and boosts visibility, even for businesses without a physical location.
Your visibility in online search allows you to add customer calls-to-action such as “Book Now, “Learn More”, or “Buy” and direct traffic to your website. Regular posting keeps your audience informed and connected to your business. A well-managed Google Business Profile builds trust with your audience.
How To Create Effective Google Business Profile Posts
An attractive Google Business Profile Post is the key element for your business success. Writing an effective GBP Post is easy and simple when you have the right guide. Following is the guide to writing an effective Google Business Profile Post.
1. Understand Your Audience
Understanding your Target audience is the key if you want an effective Google Business profile. The chance of customer engagement increases when you know your audience’s interest and understand what they are looking for.
To understand your audience consider the factors like age, gender, buying interest, preferences, and location. For instance, if you run a fitness studio in a busy urban area, your audience may largely consist of working professionals and health-conscious individuals who prioritize flexible schedules, quick workout options, and wellness-focused services. Once you know your targeted audience write engaging posts that hit their interests and needs.
2. Write Clear and effective
Google Profile Post is a method of marketing in which you use written words to attract and engage the audience. So it’s mandatory to keep your words direct and clear. For understanding it consider yourself a customer that wants your services or product. Keep the words concise, impactful, and informative.
To stand out on Google add related keywords because it helps to optimize your Google Business Profile. Once you optimize your profile you will target the right audience. Another key to writing a perfect post is to cut unnecessary details.
Google does not want any additional details to promote your business so avoid posting unnecessary details. Lastly, To generate active sales must add CTA (Call-to-action) in your post. A well-crafted CTA can significantly improve conversion rates, sales, and engagement.
Want to write high-quality Google Business Profile posts in seconds?
3. Use Images And Videos
A Google Post should always include images and videos. Think about it—would you rather read a book with no pictures, or one that uses visuals to make the content more engaging? Most of us would prefer the second option. It’s human nature: images catch our attention more than words, and videos are even more powerful than images.
To keep your audience engaged with your Google Business Profile, visuals play a vital role. But when using images, it’s important to consider their size and quality to ensure they display correctly on all devices.
📐 GMB Image Guidelines: Size, Format & Resolution
Google recommends the following specifications for images:
- Size: Between 10KB and 5MB.
- Recommended resolution: 720px tall, 720px wide.
- Minimum resolution: 250px tall, 250px wide.
- Format: JPG or PNG.
Using high-quality, properly sized images helps make your post look professional and keeps users interested.
For example, the above image could be used in a Google Business Profile post by a clothing store to showcase a casual, everyday look. The post could highlight the black t-shirt, paired with light wash jeans and sneakers, as a comfortable and stylish outfit option. Adding details about the fit and materials, alongside a link to purchase, can encourage customers to explore similar items online or visit the store.
On the other hand, if the picture quality is low as in the following image customers will never scroll and buy.
Video
Using videos is another great idea to create an effective Google Business Profile Post. A captivating video helps the audience to experience a better view of your product and service. Google also provides guidelines for video content:
- Duration: Up to 30 seconds long
- File size: Up to 75MB
- Resolution: 720p or high
4. Add links
Adding links to your Google Business Profile Post is a core element that directs your customers from your GBP profile to your website. When customers get links in your profile it saves them to search your site separately.
Types of Google Business Profile Post
1. Offer posts
Offer posts are a great idea to attract your audience by adding promotions, deals, and discounts on your Product. This post helps to promote your business and generate more leads. Businesses can direct their customers to the website by adding links to the post to increase visits and sales.
The key aim of offer posts is to create a sense of urgency and encourage customers to take immediate action to be it by checking out your website, calling your business, or visiting your location. Offers are highly effective because they grab attention visually on your profile, often resulting in higher engagement and more conversions.
2. Event Posts
Businesses use Event posts to aware the customers if they are arranging any event, launching a product, or gathering. This post informs about the date, time, and other important details about the event. For instance, the New Orleans Jazz & Heritage Festival is going to be held from April 24 to May 4, 2025, in New Orleans Louisiana, U.S.
Events posts are an effective way to promote special occasions, launchings, and business activities. They help increase interaction between your brand and audience because it allows an opportunity to engage with your brand in a more personal way.
Event posts boost both online and in-person visits, making them ideal for attracting new customers. These posts build the trust and loyalty of your customers with your brand.
3. Product Posts
Product posts give visitors a clear visual showcase of the products or services you offer, helping them better understand what your business provides.
This post includes details of your product like name, category, and price, along with its picture. Businesses also use product posts when they are launching any new product.
4. Update Posts
Updates posts inform customers about any newly launched product, new menu, upcoming events, and hirings. It keeps your customers engaged with your business by providing updates timely.
Update posts are the main elements to keep your audience active and aware of everything regarding your business. It’s crucial because if you post your information once and never update anything later, you lose audience trust and loyalty.
How to Optimize your GBP posts? Working Tips
1. Use Related Keywords
A business wins when it’s easier to access. Related keywords do that for your business. While posting on your Google My Business Profile add relevant keywords in your post to attract your targeted audience. When you use them it helps your customers to reach your profile directly.
Adding keywords doesn’t mean stuffing your post with keywords but adding them naturally with the flow. A good idea is to use the keywords that Google suggests while searching in the search bar because it is what people look for.
2. High-Quality Images and Videos:
A secret to adding more value and grabbing more clicks to your website is: eye-catching visuals. If you own a Google My Business Profile, you need to understand the importance of posting quality images and videos. Imagine you want to order something online and when you search online, a few websites pop up.
Some of them represent their product amazingly and others posted low-quality content. High chances are: that you will buy from where you get a good presentation of the product. So use quality images and videos to increase the leads.
3. Use special attributes
Use some attributes related to your business, if applicable in your post. Many businesses add extra details to their listing to make it easier for your customers to learn and take immediate action. For instance:
- Hotels show their ratings, listing things such as free breakfast or pool, adding check-in and check-out times, and sharing links so people can book a room directly.
- Restaurant uploads their menu, and food pictures allowing people to book tables online.
- Services Businesses like Repair shops, Event managers, and Salons list the services they offer. It allows customers to know what to expect.
- Doctors and other healthcare providers let patients book appointments online.
These features help make business listings more useful and help customers find what they need quickly.
4. Add a custom description
You are allowed to add 750 words of custom descriptions in a GBP post. The description appears on Google Search and Google Maps so use these words to attract customers. Write an effective description that encourages customers to act immediately.
5. Encourage and answer reviews
Reviews can help new customers choose your business over others. People can leave reviews directly on your business profile or Google Maps. The best way to get more reviews is to share your review link. You can:
- Add it to your email messages
- Post it on social media
- Put it on signs inside your store (you can even shorten the link to make it easier to remember)
Always respond to reviews—both good and bad. Research shows that customer reviews are one of the most trusted sources of information when people are deciding what to buy or where to go.
- For positive reviews, thank the customer for their kind words.
- For negative reviews, thank them as well, and politely respond to their concerns. Be honest, respectful, and try to offer a solution if needed.
If you are worried about fake or harmful reviews don’t stress you can report them. If a review breaks the rules, Google can remove it from your profile.
Post ideas for your Business Profile
If you’re new to posting for your business, it can be hard to know where to start. Here are 10 simple and creative post ideas for your business to keep your customers engaged during this season:
- Announce an event: Host something fun like a weekend book reading session for kids or an online book club meet-up. Try to offer some meal with it.
- Share a special offer: Try a “Buy 2, Get 1 Free” deal or a limited-time discount on bestsellers. Customers love finding good deals when browsing online.
- Highlight new arrivals: Show off the latest product in your collection to excite your customers.
- Celebrate the season: Post cheerful messages or recommend products from your collection that match the current mood or vibe of the month.
- Give helpful updates: Let people know about your updated store hours, delivery services, or safety measures.
- Share a great review: For example: “Emma said, ‘This Website is a hidden gem with great selection and super friendly staff!’”
- Feature a top pick: Recommend one product each week to help your audience discover something new.
- Celebrate milestones: Share moments like selling a 1000th product from your collection, completing a year in business, or opening a new branch.
- Show behind-the-scenes moments: Introduce your team, share fun photos, or show how you manage the team.
- Thank your customers: A simple thank-you post encourages customers to show appreciation and build loyalty.
These ideas will help keep your business active, build trust, and stay connected with your audience throughout the season.
Final Verdict
Google Business Profile is a free and powerful way to promote your business. A well-maintained Google Business Post is a game-changer for business growth. It helps you appear on Google Search and Maps by boosting your visibility online. Your visibility on Google attracts new customers and keeps your audience engaged.
Once you sign in to GBP you can post updates, offers, events, and product details. By posting regularly, sharing updates, showcasing products, and using engaging visuals, you create a strong digital presence that builds trust and drives action. Use clear words and high-quality images or videos to attract attention.
Don’t forget to optimize your content with relevant keywords, avoid low-quality images and videos, and include clear calls to action. Use features like special offers, event highlights, and service details to stay connected with customers. When used well, your profile can increase sales, improve engagement, and grow your business without spending a penny.
