Learn How I Skyrocketed Web Traffic of a Local Plumbing Company

When a New York-based plumbing company approached me in mid-2022, they faced two critical challenges:

Reaching their ideal clients
Increasing overall sales
Despite having a solid service offering, their online presence lacked visibility, trust, and credibility. Search engines weren’t driving traffic to their website, which significantly impacted their ability to connect with potential customers.

This is where I stepped in, leveraging my expertise in SEO and digital strategy to elevate their brand and establish them as a recognized authority in their industry.

My Strategy: Turning Challenges into Opportunities

The first step was conducting a comprehensive website audit to identify key weaknesses in their on-page and off-page SEO strategies. From there, I implemented the following steps:

1. Optimizing On-Page SEO

Although their content quality was strong, it lacked effective keyword integration in headings and body copy. Using tools like Ahrefs, I researched and identified the most relevant keywords for their niche, focusing on local search terms to attract nearby clients.

These keywords were naturally woven into the content to ensure better rankings without compromising readability.

2. Enhancing Website Performance

Website speed was a major bottleneck, especially for mobile users. The site’s mobile speed score was just 65. To address this:

• I utilized WP Rocket for advanced cache management and file optimization.
• Robin Image Optimizer helped reduce image sizes, improving load times significantly.

These changes ensured a smooth and fast browsing experience, critical for retaining local customers.

3. Establishing Local Authority

To help the company gain visibility in their target market, I addressed content gaps with a local focus:

• Published 10 new blog posts over five weeks, each targeting location-based keywords and industry-relevant topics.
• Updated existing content with fresh insights, incorporating the latest trends and statistics from local competitors.

This strategy ensured the content resonated with their community while boosting search engine rankings for local queries.

4. Enhancing User Experience

User experience plays a vital role in converting visitors into leads. To optimize the site, I:

• Designed a user-friendly website structure with clear navigation for better usability.
• Updated visual elements, such as colors and images, to create a professional and approachable interface tailored to their local audience.

5. Building Local Backlinks

Backlinks are essential for improving credibility, especially for local businesses. I developed a strategy to acquire quality links through local directories, partnerships, and relevant niche sites.

Results Achieved

Within a few months, these efforts resulted in:

• A 60% increase in website impressions through local search engines.
• Doubling the click-through rate while keeping traffic relevant to their service area.
• Establishing the company as a trusted name in their local community.